Traditionally, big corporate houses reach people on conventional platforms like television advertisements, radio, press releases and newspapers. They can afford celebrities to endorse their products. The point being, they can control the disseminated information and manipulate it to their best interests.
But, with the advent of the digitized age, everyone has access to the Internet. Everyone has cheap and feasible promotional tactics to advertise their brand on social media forums like Facebook, LinkedIn, Twitter, etc.
But, this boon comes with collateral damage to which every single business having a prominent online presence is vulnerable. Here, news spreads like wildfire and the probability of it reaching the masses becomes manifold if it is negative or derogatory. Unfortunately, it influences public opinion very quickly. Companies now don’t have control over what is being said about them.
As every cloud has a silver lining, this problem also has a solution-Online Reputation Management. Online reputation comprises of whatever is said or published about an organization on the World Wide Web.
According to research conducted by Reputation.com, businesses availing ORM services experienced growth 24% faster than their peers. It defines ORM as” how others see the organization when they look for it online”. It is a technique of spreading electronic Word of Mouth on the internet. Therefore, these are the following main factors that influence ORM:-
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